Post by ruhaimaromana22 on Nov 6, 2024 8:43:06 GMT
There is a website, visitors are surfing it, but there are few leads left - a problem. We share all the solutions that we use ourselves.
To get leads , the site must have contact points where visitors can leave their data. These points must be placed in the right places and be visible. It is also important to consider the general social media marketing service property of people: we like to receive more than to give for free, so in exchange for contacts you need to offer benefits. This is the whole secret of the natural creation of a customer base: form + benefit. And with a customer-oriented approach, this secret also works for customer loyalty - it ensures that needs are met with benefits.
Contact collection points
Make sure your website has contact points where potential customers can enter their email and/or phone number: chat, contact form, pop-up, subscription form, downloadable materials.
Chat
The most "live" way to find out a client's contacts is a dialogue with a consultant. Success depends on the skill level of the chat operator and well-developed scripts. If the operator communicates with visitors like a robot, then they will rather leave than want to leave a phone number or e-mail. We have already discussed in detail how to communicate with clients in the chat , a short set of rules is as follows:
1. be polite: say hello, say goodbye, address by name, do not be rude;
2. fully answer questions: do not say "I don't know" or "call the number";
3. write correctly: knowledge of the language is necessary if we want to inspire trust in the client.
You can find out contacts through the chat in two ways:
set up a pre-chat field that the client fills out before starting a conversation;
ask for email or phone number during a conversation to continue the conversation or send selected offers, BUT you should never ask for a phone number before the consultation if the client does not want to provide the contact information themselves, for example, because of a rush.
To make the question about contacts seem unobtrusive, you need to give the client information before it, explain the benefits and create a sense of trust:
The operator on the right correctly asked for e-mail
Feedback form
The site is available to users 24/7, which cannot be said about call center consultants, who rarely work around the clock. When operators are unavailable for consultation, the feedback form helps . with fields for email and phone.
LiveTex offline feedback form
The main thing is to set up the form so that it unobtrusively falls into the user's field of vision, does not interfere, but helps at the right time. For example, when he is on the catalog page for more than two minutes or is about to leave. The settings can be selected in the platform:
Order a call from the website
Can be used together with the chat. So people who want to talk to the company, but do not want to call themselves and spend extra money, can enter their number in a laconic form :
Callback order form
A common mistake when installing such a form is deceiving the client about the call waiting time. The widget says "we will call back in 28 seconds", but the consultant calls in 30 minutes. You can't do this, unless you want to anger the client.
Conversion forms on the page (call to action)
You most often see such forms on promo pages (landings) - they grab attention with their design and headline with an attractive benefit.
Pop-up
Another way is a pop-up with an attractive offer for the visitor: a discount, a gift, some amount for the first order for new clients.
Pop-up with a benefit: get a gift in exchange for an e-mail.
This is an example from B2C, in this area discounts, gifts, and an amount for the first order work well. In B2B, the benefit is more often informational: they offer a gift in the form of an interesting study, infographics, weekly digests, and other materials.
Subscription form on the page
This form is part of the page, it does not appear and disappear according to the script. The visitor subscribes through it if he liked the site, is interested in the company.
Subscription form for the newsletter
How to make the subscription form attractive? In addition to the fact that your site should not repel the client:
the shape should be noticeable, different in color from the rest of the page, so that the eye can “catch” it;
large, clear title: Newsletter, Subscribe to store updates, Discount news to your e-mail;
an attractive benefit in the explanation, written without cliches, for example: Every week we put together a set of discounted products and send this mini-catalog to our clients by email, you can subscribe too;
prominent send button.
Content Marketing
This is marketing through creating useful information for potential customers:
blog articles;
research;
e-books;
webinars;
email newsletters.
It stands apart because it has a long-term effect, that is, you won’t be able to quickly collect contacts — you will have to work on the content for more than one month before the first readers start subscribing to the blog. In content marketing, “first you work on the image, then the image works for you.” Blog subscription form Dot the dots, create useful and interesting content, and people will want to stay in touch with your company, which means the loyal customer base will constantly grow.
To get leads , the site must have contact points where visitors can leave their data. These points must be placed in the right places and be visible. It is also important to consider the general social media marketing service property of people: we like to receive more than to give for free, so in exchange for contacts you need to offer benefits. This is the whole secret of the natural creation of a customer base: form + benefit. And with a customer-oriented approach, this secret also works for customer loyalty - it ensures that needs are met with benefits.
Contact collection points
Make sure your website has contact points where potential customers can enter their email and/or phone number: chat, contact form, pop-up, subscription form, downloadable materials.
Chat
The most "live" way to find out a client's contacts is a dialogue with a consultant. Success depends on the skill level of the chat operator and well-developed scripts. If the operator communicates with visitors like a robot, then they will rather leave than want to leave a phone number or e-mail. We have already discussed in detail how to communicate with clients in the chat , a short set of rules is as follows:
1. be polite: say hello, say goodbye, address by name, do not be rude;
2. fully answer questions: do not say "I don't know" or "call the number";
3. write correctly: knowledge of the language is necessary if we want to inspire trust in the client.
You can find out contacts through the chat in two ways:
set up a pre-chat field that the client fills out before starting a conversation;
ask for email or phone number during a conversation to continue the conversation or send selected offers, BUT you should never ask for a phone number before the consultation if the client does not want to provide the contact information themselves, for example, because of a rush.
To make the question about contacts seem unobtrusive, you need to give the client information before it, explain the benefits and create a sense of trust:
The operator on the right correctly asked for e-mail
Feedback form
The site is available to users 24/7, which cannot be said about call center consultants, who rarely work around the clock. When operators are unavailable for consultation, the feedback form helps . with fields for email and phone.
LiveTex offline feedback form
The main thing is to set up the form so that it unobtrusively falls into the user's field of vision, does not interfere, but helps at the right time. For example, when he is on the catalog page for more than two minutes or is about to leave. The settings can be selected in the platform:
Order a call from the website
Can be used together with the chat. So people who want to talk to the company, but do not want to call themselves and spend extra money, can enter their number in a laconic form :
Callback order form
A common mistake when installing such a form is deceiving the client about the call waiting time. The widget says "we will call back in 28 seconds", but the consultant calls in 30 minutes. You can't do this, unless you want to anger the client.
Conversion forms on the page (call to action)
You most often see such forms on promo pages (landings) - they grab attention with their design and headline with an attractive benefit.
Pop-up
Another way is a pop-up with an attractive offer for the visitor: a discount, a gift, some amount for the first order for new clients.
Pop-up with a benefit: get a gift in exchange for an e-mail.
This is an example from B2C, in this area discounts, gifts, and an amount for the first order work well. In B2B, the benefit is more often informational: they offer a gift in the form of an interesting study, infographics, weekly digests, and other materials.
Subscription form on the page
This form is part of the page, it does not appear and disappear according to the script. The visitor subscribes through it if he liked the site, is interested in the company.
Subscription form for the newsletter
How to make the subscription form attractive? In addition to the fact that your site should not repel the client:
the shape should be noticeable, different in color from the rest of the page, so that the eye can “catch” it;
large, clear title: Newsletter, Subscribe to store updates, Discount news to your e-mail;
an attractive benefit in the explanation, written without cliches, for example: Every week we put together a set of discounted products and send this mini-catalog to our clients by email, you can subscribe too;
prominent send button.
Content Marketing
This is marketing through creating useful information for potential customers:
blog articles;
research;
e-books;
webinars;
email newsletters.
It stands apart because it has a long-term effect, that is, you won’t be able to quickly collect contacts — you will have to work on the content for more than one month before the first readers start subscribing to the blog. In content marketing, “first you work on the image, then the image works for you.” Blog subscription form Dot the dots, create useful and interesting content, and people will want to stay in touch with your company, which means the loyal customer base will constantly grow.